The importance of the fact that Turkish brands should cross the borders, that Turkish manufacturer should leave aside contract manufacturing and that a positive image should be acquired in the international platform is continuously emphasized in various publications and meetings. The necessity of the sector to build brands is much better understood with each passing day. With the research that was undertaken upon setting off from this necessity, it was aimed to examine the problems of branding encountered by Ready-to-Wear Sector that is one of the most important sectors of Turkish Economy. For this purpose, a survey form was prepared by the researcher that included questions towards reaching the characteristic information and determining the branding problems pertaining to the sector. The survey form was applied to 136 medium and large scale establishments that operate in 8 different provinces and that do not carry out contract manufacturing and the data that was obtained was analyzed by using SPSS 15.0 statistics program. The answers given according to the scales of establishments are presented in cross tables. Cronbach Alfa (α) test statistic was carried out for the scale validity/reliability for 13 different variables that were measured with the 5 point Likert scale. For the measurement of statistical relations between establishments’ scale variable and the variable pertaining to branding, c2 relation analysis was used. The results that were acquired were evaluated on (P) < α = 0,05 significance level. At the end of the research it was determined that the most important problems of ready-to-wear establishments are inabilities of finding qualified personnel both in fashion-brand design and brand management subjects, the problems encountered in design and product quality, insufficient financing, insufficient brand promotion studies and public relations studies, complexity of studies of brand establishing and brand registry and the time spent for these studies.
Key Words: Brand management, Branding, Ready-to-Wear, Ready-to-Wear sector, Branding problems.
