In the global markets where level of rivalry is very high, for enterprises to be successful depends on customer satisfaction. The best way to satisfy customer is to project new products or to improve available products entirely in the direction of the customer’s demands and needs determined. In such an environment where it is raced against time, introducing the new products with high quality and low cost in a rapidly manner to the market will provide enterprises with a significant advantage of rivalry. Therefore, to day the following are among the topics that should be considered extensively in regards to enterprises; the planning of a product, product development processes, adaptation of production processes and which group of consumer it should be presented and the position of the enterprise in the production of the product presented to the consumer.
In order for enterprises to achieve the goals such as “low cost”, “high quality” and “in a short time” first of all they should go for alterations in their understandings and applications of administrative management. The value paid for the product and the share that manufacturers take from this value and the magnitude of the factors affecting this share can be determined through the “value chain” analysis of the product.
The aim of our study is to investigate the position of the products in “value chain” analysis, produced by the firms that are active in the Turkish textile sector and also to research the value spent for the product in the links of the value chain.
Key Words: Value chain, apparel sector, value chain analysis of the product, the planning of a product, product development processes
